motion2 - Organizational Consultancy
for Life Science Solutions
We bring broad, cross-functional expertise and global experience – helping leaders and their teams turn complexity into measurable results: greater clarity, stronger alignment, and sustained organizational performance.
About us
motionsquare GmbH founded 2008 and located in Basel region, Switzerland, is a consultancy network specialised in organisational consultancy with a strong focus on life science.
We work with leaders and their teams to define and translate vision into successful strategies and meaningful activities.
Our approach combines strong methodological and scientific expertise with diverse and practice-proven tools and global business experience to help organizations and leaders not only navigate change, but also achieve measurable results.
Clarity – Empathy - Momentum
The essence of how we think, connect, and support change.
Our core services
We support organisations, leaders and teams to plan and implement change—from strategy through to sustained adoption—at global, regional and local levels.
Change Management
With strategic and operational change management, we support our clients in setting direction, objectives, and success criteria and translating them into plans, roles, risk mitigation, stakeholder engagement, communication, and enablement.
We guide sponsors and change teams through the three phases of change: planning, implementation, and refinement. With a focus on human behavior, we help create the conditions for people to have the capability, motivation, and permission to adopt new ways of working.
By aligning technical excellence with people-centered change management, change is not just implemented but embraced and ultimately sustained.
“Projects with excellent change management are seven times more likely to meet or exceed objectives than those with poor change management.”
(Source: Prosci Research, www.prosci.com)
Team Development
We focus on strengthening team alignment, collaboration, and shared purpose.
As team coaches, we provide teams with the structure and tools to gain clarity on the current status quo, what it is the team wants to achieve and to support team members to leverage their resources to decide how to get there.
We design and facilitate workshops that bring clarity to vision, strategy, and performance goals — helping teams leverage their diversity, build trust, and develop the resilience needed to thrive under pressure.
“Companies whose top executive team is aligned and working effectively together are almost twice as likely to achieve above-median financial performance.”
(Source: Scott Keller and Mary Meaney, Leading Organizations: Ten Timeless Truths, New York, NY: Bloomsbury, 2017)
Leadership Coaching
Our coaching approach is appreciative, resource-oriented, and systemic—designed to build resilience, help leaders navigate organizational and personal change with confidence, and create lasting impact.
We invite and support leaders to step beyond their comfort zones, using challenges as a catalyst for growth. Through this process, clients strengthen emotional self-awareness and self-management, establish sustainable self-care practices, and shape strategies that empower them to lead with autonomy and impact.
As a trusted sparring partner, we provide a safe, confidential space to pressure-test ideas, receive candid feedback, and be constructively challenged.
“Things are always changing. Part of being successful here is being comfortable with not knowing what’s going to happen.”
(Source: Susan Wojkicki, American business leader)
Our approach
Internal knowledge empowers
We combine organizational psychology and industry insight to help life science companies and individuals evolve — not just reorganize.
We are following a resource- and people-oriented approach, believing that internal knowledge and experiences are great sources to overcome challenges and to drive organizational and behavioural change.
People at the centre: We align technical delivery with the people side of change to secure adoption and sustainability.
Healthcare expertise: Deep sector knowledge enables us to understand and address business, regulatory and organisational specifics effectively.
Systemic and practical: We build on internal capabilities, co-create fit-for-purpose interventions, and use recognised methods and tools where they add value.
Networked delivery: We can put together a tailored team of experts that exactly match the expertise needed for your project with the help of our trusted consultant network.
Profile
Barbara Troup
Founder & Managing Director, motion2Founder of motion², business entrepreneur, and passionate networker with a proven track record in helping leaders and teams translate strategy into tangible results.
In order to create meaningful change, Barbara believes movement and constant learning is essential - both personally and organizationally.
With a strong scientific background (Diploma in Biochemistry, University of Düsseldorf; PhD, Max Planck Institute Marburg), she combines analytical thinking with a deep curiosity about human behavior and systemic dynamics.
Barbara brings over 25 years' international business expertise to the pharmaceutical and life science industries. With leadership experience in various international roles and more than 17 years experience as an organizational consultant who has worked successfully in the areas of change management, team development, and leadership coaching. Barbara has broad methodological knowledge and masters a wide range of tools including Systemic Organizational and Team Development, Business Coaching, Transactional Analysis, Functional Fluency, Appreciative Inquiry, INSIGHTS MDI®, and the Zürcher Resource Model (ZRM®).
As an Associate Professor at DHBW Lörrach, Barbara is passionate about bridging theory with practice and developing the next generation of leaders.
Our Network
We bring together the right experts for your challenge – specialists with proven experience in their fields. Our network ensures focused, effective, and individualized consulting services.
Stefanie Dihlmann
Conceptional Graphic Design
www.dihlmann-mazza.de
Michael Geißler
Project Management
mg-pm.de
Tom Klein
Agile Change Processes
www.tomklein.de
Detlef Krawinkel
Business Consulting for Life Science Industry
www.accelero.info
Claudia Thali
Mindfulness
www.claudiathali.com
Rainer Windisch
Change Management for medium-sized businesses
www.rainer-windisch.de
Clients
Some of the customers for whom we have successfully rolled out projects:
References
Balancing Project Management and People-centered Change Management
Successful organizational change is never one-dimensional. It requires two dimensions working hand in hand.
» View video
Successful implementation of change needs constant energy supply
Planning is just the beginning. Effective implementation of change requires a constant flow of leadership energy to sustain organization and team motivation and engagement.
» View video
Why Self-Care in Change
is Not Selfish
Self-care and self-management are not a luxury – they are prerequisites for being effective at leading others through change.
» Continue reading
Key Questions for an effective Change Management
Based on the nature of the change, the situational context, and organizational culture, it is often effective to begin by defining the key questions to be answered for each phase of the change process.
» Continue reading
Contact
motionsquare GmbH
Dr. Barbara Troup
Sonneggstrasse 18
CH- 4125 Riehen
Contact
motionsquare GmbH
Dr. Barbara Troup
Sonneggstrasse 18
CH- 4125 Riehen
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